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The Perils of Health Promotion and the ‘Barebacking’ Backlash

Michele L. Crossley

University of Manchester, UKmichele.crossley{at}man.ac.uk

This article seeks to explore the idea that contemporary health promotion and education may actually be instrumental in creating the very conditions that encourage and perpetuate people’s ‘risky’ health practices. Using the example of gay men, unsafe sexual practices and the contemporary ‘barebacking craze’, it argues that ‘health promotion’ is increasingly being oriented to by gay men as something to ‘resist’ or ‘transgress’. The implications of this for future health promotion interventions are discussed.

Key Words: barebacking • health promotion and education • resistance • risky health practices • transgression • unsafe sex

Health:, Vol. 6, No. 1, 47-68 (2002)
DOI: 10.1177/136345930200600101
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